Most of us are tired of hearing about Millennials, especially if you are one yourself. But, there is a new generation coming into adulthood on the horizon called Generation Z. The oldest members of this generation, typically born between the mid-1990s and early 2000s, have something in common with their parents and grandparents — a love for SUVs.
Currently, people born after 1995 make up more than one-quarter of our population, and nearly one-third of them have reached driving age. This makes them a big part of the automotive industry. With their buying trends already on record, it is clear that Generation Z loves subcompact crossovers.
According to Eric Merkle, Ford U.S. sales analyst, the sale of subcompact SUVs among 18- to 24-year-olds will be greater than those of subcompact cars by next year.
“Baby Boomers, Gen Xers, Millennials — everybody wants their SUV, and Gen Z is no different,” Merkle said. “As more new small SUVs like Ford EcoSport become available, you’ll see the subcompact SUV segment continue to climb as a popular new car of choice for first-time buyers.”
Subcompact SUVs are an ideal choice for first-time buyers thanks to their easy maneuverability, great versatility, fuel efficient engines, and flexible cargo space.
Whether you’re a Millennial or part of Generation Z, visit Elder Ford of Romeo to test-drive your next subcompact crossover.